Mitsubishi resurrects the Eclipse name
Mitsubishi plans to resurrect the Eclipse name in the new compact crossover it plans to unveil at the 87th Geneva auto show next month, hoping to bring back memories of the popular sporty coupe that helped build the brand’s performance reputation.
On Tuesday, the automaker said the new vehicle will be called the Eclipse Cross in nods to the coupe that was sold in the U.S. market and to the new crossover segment that is increasingly popular.
According to the company, the “Cross” in the name of the new vehicle is short for crossover.
Mitsubishi promised that the design will be just as stunning as its namesake astronomical event.
“The Eclipse Cross’s beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does,” the Japanese carmaker said.
The upcoming crossover is shown with a sportback silhouette in a recent rendering of the vehicle. It shows an aggressive character crease cutting under the windows from the rear tail lights, continuing forward to the front doors. Motor Trend also noted that the teaser pictures look like the vehicle resembles the automaker’s GT-PHEV Concept spotted last year at the Paris auto show.
“Eclipse is a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does,” states the press release from Mitsubishi.
“The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.”
The automaker began selling the Eclipse in 1989, selling it until 2012, and eventually introduced a Spyder variant of the vehicle – both cars were manufactures at its assembly plant in Normal. Illinois. However, the carmaker ended production of the nameplates, along with the Endeavor SUV, in 2011 to cut costs and reconfigure its lineup around SUV’s.
Last year, Mitsubishi pulled the plug on the entire plant.
The company continues to push into crossovers by adding a new nameplate to the mix. Mitsubishi has said that the next-generation Outlander Sport would be even further downsized. This will create more room for the new entry between it and the larger sized Outlander.